Our goal at Guardian Brands is to ensure that Angel Whisperer is a tempting proposition for UK retailers, not only because of its quality and its unique concept but because of the service we provide. We have developed a 360-degree brand campaign that spans storytelling, sales catalogues, social media, point of sale and digital banners – this has ensured our brand has been fit-for-purpose and easy to promote.

· We are ambitious, flexible, open to feedback and willing to work with our retailers on a bespoke basis to ensure they get the absolute most out of the brand we distribute.

· We work with our retailers to market product at their end consumers. We do not sell our brand online and therefore we are not in competition with our partners.

· We have always focused on sell-through and not just sell-in. This is our core ethos and it is helping to build long-lasting and secure relationships with businesses up-and-down the country.

· We were accepted as a Member of the Company of Master Jewellers (CMJ) in 2020 and this has put our brand in-front of a great many independent jewellers.

  • “We have been delighted with the launch of Angel Whisperer at Forum. The product, marketing support and passion from Guardian Brands has insured the first month of sales has exceeded our other best- selling brands and judging by customer response it will continue to do so.”

    Hellen Molloy - Owner
    Forum Jewellers
  • Stewart also supported us in person at our customer events, and helped to generate a good level of interest and excitement in the brand. I think it’s a great collection for current times.”

    Jo Stroud - Owner
    Fabulous Jewellers in Leamington Spa
  • The story behind the brand and the collections really helps our customers make that emotional purchase, and all the support that Guardian Brands team give us with display and marketing means that the brand has already received fantastic feedback and sales. We look forward to continuing the success”.

    Jo Bourne - General Manager
    TA Henn Jewellers
  • “Since Stewart at Guardian brands took over the distribution, we could not be happier with the service. Guardian Brands team are always so attentive when it comes to customer service and will bend over backwards to offer as much support as he can with bags of enthusiasm. I would recommend this brand to anyone considering taking it on”

    Emma Ball - Owner
    ES Jewellers
  • “Guardian Brands have been efficient, open and honest. They support us with sell through as well as sell in and are keen to offer help and advice. We are very happy with how the brand is performing and the service we receive.”

    Carla Vickers - Manager
    Grace & Co
  • “We also now have access to all of the brand assets from product images to social media posts. I always felt that the Angel Whisperer by Engelsrufer brand had great potential. Now with Guardian Brands we are able to realise this.”

    Sue Pope - Partner
    Goodwins Jewellers


Beyond our website is a team of people just as passionate as you are. Whatever it is you’re looking for or however we can help, get in touch here.